AIKO is watching Aathiyam

Week 12 brief delivered. One thing matters this week.

Your Moisturiser campaign is bleeding ₹22,000/week. Pause it, shift to Vitamin C Serum. AIKO has the exact split below.

This week's one thing

AIKO · Recommendation #1

Pause Moisturiser. Shift ₹56,000/week to Vitamin C Serum.

Moisturiser CAC ₹1,240 with ROAS 2.1x. Vitamin C Serum CAC ₹640 with ROAS 4.8x. 30-day data. Projected CAC moves toward ₹740 within 7 days. Projected revenue lift ₹1.2L/week.

Saves ₹22,500/week Source Meta Ads · 19–22 May Deadline Today

1 Open Meta Ads Manager → Moisturiser_Spring26 → Pause

2 Vitamin C Serum adset → daily budget +₹8,000

3 Calendar reminder Friday to review CAC

Live metrics

30-day window · last updated 6:14 AM today

Active alerts

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Top SKUs · 30 days

Full breakdown →

Inventory at risk

Briefs

Every Monday 9:00 IST, AIKO sends a complete brief to your WhatsApp. Read it here too. Click any brief to expand.

12delivered

100%on time

8recs acted on

Alerts

AIKO scans your data every 6 hours and fires alerts to your WhatsApp the moment something breaks the pattern.

0Red · act now

0Orange · today

0Blue · info

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AIKO

Your AI Chief Marketing Officer · 12 weeks with Aathiyam

Live data · Claude Sonnet 4.6

Sprints

4-week working blocks. OKRs are AIKO-suggested, founder-approved. GROWAI synthesises sprint reviews when all four agents are live.

Past sprints

Benchmarks

Aathiyam vs Beauty brands at ₹10–30 Cr · 47 brand sample · Sources below.

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Every other analytics tool waits for you to open a dashboard. AIKO comes to you. Monday morning brief. Anomaly alerts in real time. Questions answered in under 60 seconds.

1

Monday 9:00 IST Complete weekly brief — revenue, CAC, ROAS, recs, red flags.

2

Real-time alerts CAC spikes, stockouts, order drops — AIKO fires immediately.

3

Reply anytime Founder replies → AIKO answers with live Shopify + Meta data in 60s.

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Integrations

The more AIKO sees, the better the brief. Every integration deepens the moat.

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Brand profile

Brand nameAathiyam

CategoryBeauty

Revenue band₹10–30 Cr

FounderPriya Reddy

Emailpriya@aathiyam.in

WhatsApp+91 98765 43210

Onboarded28 Feb 2026

Weeks active12

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₹25,000/month

AIKO + FINAI (FINAI ships Q3 2026)

Next bill28 May 2026

PaymentRazorpay autopay

GST27AABCA0000A1Z5

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Monday brief

Anomaly alerts

Stockout warnings

Daily summary (Mon–Fri)

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Data privacy · DPDP

Consent given28 Feb 2026 · 14:12 IST

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